The SaaS pricing page checklist
Your hero gets people interested. Your pricing page gets them to buy — or quietly loses the sale. Grade yours against these 15 points.
The pricing page is the highest-leverage page you have, and most founders treat it as a table of numbers instead of the final act of persuasion. Its one job: make the right plan feel obvious and the decision feel safe. Here's the checklist.
The 15-point pricing page checklist
- I can tell which plan is "for me" in 5 secondsGuide the eye to one plan — don't make people think.
- Each plan says who it's for, not just what's in it"For solo founders" beats "Basic".
- Plan names mean somethingSolo / Team / Agency beats S / M / L.
- Feature lists lead with outcomes"Control who sees what" before "RBAC".
- There's one clearly recommended planVisually anchored with a single "most popular" badge.
- 3 tiers, not 5+Choice overload kills conversion.
- Price is framed against value or an alternative"Replaces two tools + a freelancer", not a number in a vacuum.
- Annual vs monthly is a clear toggle with the saving shownShow "2 months free", not just "-20%".
- Cancellation terms are stated plainly"Cancel anytime" near the button removes the last fear.
- Refund / money-back is visible if you offer itRisk reversal converts.
- Trial / "no credit card" terms are explicitAmbiguity here loses the click.
- Data ownership / export is addressedEspecially for anything storing customer data.
- Each plan has its own CTA, describing the valueNot three identical "Sign up" buttons.
- A short FAQ handles the top 3–5 doubtsCancel, refund, limits, support, data.
- You're not competing only on being cheapestToo cheap reads as "toy" to a serious buyer.
The 3 questions a buyer asks here: Which plan is for me? Is it worth it? What happens if it goes wrong? Answer all three above the fold.
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